{"id":5365,"date":"2020-11-09T09:29:30","date_gmt":"2020-11-09T06:29:30","guid":{"rendered":"https:\/\/akademiye.org\/tr\/?p=5365"},"modified":"2020-11-09T09:29:30","modified_gmt":"2020-11-09T06:29:30","slug":"bir-yumusak-guc-kaynagi-olarak-turkiyedeki-cin-medyasi","status":"publish","type":"post","link":"https:\/\/akademiye.org\/tr\/?p=5365","title":{"rendered":"B\u0130r yumu\u015fak g\u00fc\u00e7 kayna\u011f\u0131 olarak T\u00fcrkiye\u2019deki \u00c7in medyas\u0131"},"content":{"rendered":"<p><span style=\"color: #0000ff\"><strong><img decoding=\"async\" src=\"https:\/\/akademiye.org\/tr\/wp-content\/uploads\/2020\/11\/Turkiye-Medya.jpg\" \/><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff\"><strong>Yrd. Do\u00e7. Dr. Veli Boztepe<\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff\"><strong>\u00d6zet<\/strong><\/span><\/p>\n<p>Son y\u0131llarda k\u00fcresel ekonomide g\u00fc\u00e7l\u00fc bir akt\u00f6r haline gelen \u00c7in; g\u00fcc\u00fcn\u00fc \u201cyumu\u015fak g\u00fc\u00e7\u201d kaynaklar\u0131yla desteklemek i\u00e7in yo\u011fun bir \u00e7aba harcamaktad\u0131r. Yumu\u015fak g\u00fc\u00e7 stratejisinin \u201cd\u0131\u015fa a\u00e7\u0131lmaya\u201d d\u00f6n\u00fc\u015fmesiyle birlikte, medya yeniden yap\u0131land\u0131r\u0131lm\u0131\u015f, yeni strateji ekseninde kullan\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. \u00c7in, imaj\u0131n\u0131 yeniden in\u015fa etmek amac\u0131yla T\u00fcrkiye\u2019de de medyay\u0131 kullanmaktad\u0131r. \u00c7in y\u00f6netimi, T\u00fcrkiye\u2019de televizyon, radyo, dergi gibi geleneksel medyan\u0131n yan\u0131nda yeni medyay\u0131 da etkili bir bi\u00e7imde hayata ge\u00e7irmi\u015ftir. Makalenin temel varsay\u0131m\u0131, \u00c7in\u2019in yumu\u015fak g\u00fc\u00e7 stratejisi tam olarak anla\u015f\u0131lmadan T\u00fcrkiye\u2019deki medya faaliyetlerinin anla\u015f\u0131lamayaca\u011f\u0131; \u00c7in\u2019in T\u00fcrkiye\u2019deki medya faaliyetlerini bu strateji \u00e7er\u00e7evesinde ger\u00e7ekle\u015ftirdi\u011fidir. \u00c7al\u0131\u015fma, \u00c7in\u2019in, T\u00fcrkiye\u2019deki medyaya yat\u0131r\u0131mlar\u0131n\u0131, \u201cyumu\u015fak g\u00fc\u00e7\u201d kavram\u0131na odaklanarak incelemektedir. Bu \u00e7er\u00e7evede, \u00c7in\u2019in T\u00fcrkiye\u2019deki yay\u0131nlar\u0131 klasik niteliksel inceleme y\u00f6ntemiyle analiz edilmi\u015ftir. \u00c7al\u0131\u015fmada, \u00c7in medyas\u0131n\u0131n T\u00fcrkiye\u2019deki yay\u0131nlar\u0131n\u0131n tarihsel geli\u015fimi, hangi medya ara\u00e7lar\u0131n\u0131n daha fazla kullan\u0131ld\u0131\u011f\u0131, ne t\u00fcr programlarla hangi mesajlar\u0131n verildi\u011fi \u00fczerinde yo\u011funla\u015f\u0131lm\u0131\u015ft\u0131r. Bu kapsamda, \u00c7in\u2019in T\u00fcrkiye kamuoyuna y\u00f6nelik yapt\u0131\u011f\u0131 radyo, televizyon, dergi ve yeni medya yay\u0131nlar\u0131 incelenmi\u015f, ayr\u0131ca dok\u00fcman analizi ve g\u00f6r\u00fc\u015fmeler yap\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma kapsam\u0131nda, \u00c7in\u2019in T\u00fcrkiye\u2019deki medya faaliyetlerinin, yumu\u015fak g\u00fc\u00e7 stratejisi ve 2001 y\u0131l\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 medyada \u201cd\u0131\u015fa a\u00e7\u0131lma\u201d stratejisiyle uyumlu oldu\u011funa y\u00f6nelik bulgulara ula\u015f\u0131lm\u0131\u015ft\u0131r. \u00c7in\u2019in bu strateji \u00e7er\u00e7evesinde, \u201cbar\u0131\u015f\u00e7\u0131l, yard\u0131msever, insan haklar\u0131na sayg\u0131l\u0131 ve geli\u015fmi\u015f bir \u00fclke\u201d imaj\u0131n\u0131 yerle\u015ftirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p><span style=\"color: #0000ff\"><strong>Anahtar Kelimeler:<\/strong><\/span> Yumu\u015fak G\u00fc\u00e7, Medya, \u00c7in, T\u00fcrkiye<\/p>\n<p>Makalenin tamam\u0131na eri\u015fmek i\u00e7in l\u00fctfen linki t\u0131klay\u0131n: <a href=\"https:\/\/akademiye.org\/tr\/wp-content\/uploads\/2020\/11\/BIr-yumusak-guc-kaynagi-olarak-Turkiyedeki-Cin-medyasi.pdf\">B\u0130r yumu\u015fak g\u00fc\u00e7 kayna\u011f\u0131 olarak T\u00fcrkiye\u2019deki \u00c7in medyas\u0131<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yrd. Do\u00e7. Dr. Veli Boztepe \u00d6zet Son y\u0131llarda k\u00fcresel ekonomide g\u00fc\u00e7l\u00fc bir akt\u00f6r haline gelen \u00c7in; g\u00fcc\u00fcn\u00fc \u201cyumu\u015fak g\u00fc\u00e7\u201d kaynaklar\u0131yla desteklemek i\u00e7in yo\u011fun bir \u00e7aba harcamaktad\u0131r. Yumu\u015fak g\u00fc\u00e7 stratejisinin \u201cd\u0131\u015fa a\u00e7\u0131lmaya\u201d d\u00f6n\u00fc\u015fmesiyle birlikte, medya yeniden yap\u0131land\u0131r\u0131lm\u0131\u015f, yeni strateji ekseninde kullan\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. \u00c7in, imaj\u0131n\u0131 yeniden in\u015fa etmek amac\u0131yla T\u00fcrkiye\u2019de de medyay\u0131 kullanmaktad\u0131r. \u00c7in y\u00f6netimi, T\u00fcrkiye\u2019de televizyon, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5365","post","type-post","status-publish","format-standard","hentry","category-turk-dunyasi"],"_links":{"self":[{"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/posts\/5365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5365"}],"version-history":[{"count":2,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/posts\/5365\/revisions"}],"predecessor-version":[{"id":5375,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=\/wp\/v2\/posts\/5365\/revisions\/5375"}],"wp:attachment":[{"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akademiye.org\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}